A Seamless Sweet Experience

The Social Blend
Delivered with Love
The Social Blend, a renowned Toronto cafe, is celebrated for its exquisite macarons, dacquoise, and other delectable desserts. To elevate their customer experience, I crafted a website that enables users to order custom boxes of these sweet treats, selecting from a diverse array of flavors that refresh monthly. The site’s advanced features include the ability to attach thoughtful gift messages to orders, choose a preferred delivery date at checkout, and numerous other functionalities that made this project both unique and challenging. By blending elegance with user-friendly design, the website perfectly encapsulates The Social Blend’s commitment to quality and customer satisfaction.
Year
2024
Services
- Information Architecture
- UX & UI Design
- Development
- E-Commerce Setup
- Conversion Rate Optimization
Client Type
Medium Business
Technology
- WordPress
- WooCommerce
- Rank Math SEO
- Google Analytics
Custom E-commerce Development
Custom, from batter to icing
The Social Blend’s website boasts a bespoke custom e-commerce development that redefines the online dessert shopping experience. At its core is a sophisticated system allowing users to craft custom boxes filled with an assortment of delectable desserts. Customers can precision-pick the exact quantities of each flavor, ensuring their box is tailored to their unique tastes. To make gifting even more special, the site includes a thoughtful gift-message option, enabling users to add a personal touch to their orders. Furthermore, the checkout process is streamlined with options for pickup or delivery, complete with date selection, providing flexibility and convenience. Underpinning this user-centric interface is a complex logic system that empowers management to seamlessly add new flavors each month, keeping the offerings fresh and exciting.


Development
Manageable for the whole team
The Social Blend’s website leverages custom WordPress and WooCommerce development to create a seamless and efficient online experience. By integrating Advanced Custom Fields (ACF), the site’s backend is optimized for easy management and scalability. ACF’s robust field types and flexible content management capabilities allow for precise control over custom fields, ensuring that the website’s complex logic and rotating flavor offerings are handled with ease. This bespoke approach to development ensures a tailored solution that meets the unique needs of The Social Blend, providing a solid foundation for future growth and expansion.
And More Development
All the fixings
The Social Blend’s website is rounded out with a suite of additional custom features that enhance the user experience and provide valuable functionality. An interactive map allows customers to easily locate store locations and access on-page directions, ensuring a seamless journey to their favorite desserts. Custom forms enable brands to request catering services and provide feedback, streamlining communication and fostering strong relationships. The automatically updated dessert menu page features dietary filters, making it simple for customers to discover treats that meet their needs. Plus, newsletter integration keeps subscribers informed about new flavors, promotions, and events. These thoughtful touches demonstrate The Social Blend’s commitment to excellence and customer satisfaction.

Testimonial
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The Social Blend
A Recipe for Success
The Social Blend’s website is a masterful blend of elegance and functionality, showcasing the cafe’s renowned desserts in a bespoke online experience. With custom e-commerce development that allows for precision-crafted boxes and seamless checkout, easy management interfaces powered by custom WordPress and WooCommerce solutions, and a suite of additional custom features that enhance the user experience, this website is a true recipe for success. By combining stunning design with sophisticated functionality, The Social Blend’s online presence perfectly captures the essence of their brand, driving customer satisfaction and loyalty.
