A bold site for a revolutionary product.
SurGuard Coatings
A Fresh Coat
SurGuard Coatings needed a modern digital platform to communicate the superiority of their weatherproof coating solutions to potential customers. We developed a custom website that positions them as a leading force in the coatings industry. The new site features custom forms, a unique “history” page, dynamic animated elements, and a bold design. With engaging user interfaces and compelling content that highlights their technical and product expertise, the website effectively conveys the strength and reliability of SurGuard’s offerings.
Year
2024
Services
- Digital Brand Refresh
- Information Architecture
- UX & UI Design
- Development
- Conversion Rate Optimization
- Search Engine Optimization
Client Type
Medium Business
Technology
- WordPress
- Rank Math SEO
- Google Analytics
Information Architecture
Protection by the can
SurGuard is a brand name for a specialized coating applied as a service. To boost sales, the website strategically positioned SurGuard as a groundbreaking product entering the Canadian market. The website highlights over 50 years of successful use in other countries, presenting SurGuard as a tangible, reliable solution for potential customers.
A key selling point is the 25-Year Limited Warranty, prominently featured in call-to-actions throughout the site. By effectively organizing the numerous advantages of this unique product, the website has become a powerful magnet for new leads and a robust home base for the company’s online presence.
UX & UI Design
Dressed to impress
As this is a promotional site, I aimed to include a variety of dynamic, engaging design elements to convey the premium and professional nature of the company. The website boasts several dynamic features that enhance the user experience and build trust with visitors.
Some of these dynamic features include scrolling animations, hover animations, interactive before/after slider images, custom embedded audio player, and a variety of additional interactive elements that keep users engaged and encourage them to explore the site further.
By incorporating these dynamic and interactive components, the site effectively communicates the premium quality and professionalism of SurGuard Coatings, setting it apart from competitors.
SEO
A blog to boot
A significant focus of the SurGuard Coatings website project was optimizing it for search engines (SEO) to increase visibility and drive organic traffic. Comprehensive keyword research was conducted to identify the most relevant and high-impact terms for the industry, which were then strategically integrated into the site’s content. A well-structured blog was developed to provide valuable insights and updates on weatherproof coatings, their applications, and industry trends. This blog not only serves as a resource for potential customers but also enhances the site’s SEO by regularly adding fresh, relevant content. The combination of technical SEO practices and engaging, informative content ensures that the SurGuard Coatings website ranks highly in search engine results, attracting a steady stream of qualified leads.
Testimonial
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SurGuard Coatings
A website with personality
The SurGuard Coatings website project was a labor of love, designed to elevate the brand and effectively position its specialized weatherproof coating solutions in the Canadian market. This comprehensive redesign and custom build focused on creating a modern, engaging digital platform that reflects SurGuard’s premium quality and extensive history of over 50 years of success in other countries. The site features dynamic elements such as scrolling animations, hover animations, and micro animations to enhance user engagement and experience. Interactive tools like dynamic before/after slider images showcase the product’s effectiveness, while a custom embedded audio player provides an immersive experience.
Custom content, including a unique “history” page and tailored forms, highlights SurGuard’s technical and product expertise. The 25-Year Limited Warranty is prominently featured in strong call-to-actions throughout the site, emphasizing reliability and building trust. The end result is a bold, innovative website that not only attracts new leads but also serves as a robust home base for SurGuard’s online presence, effectively communicating the brand’s value and professionalism.
