Essential Footcare at Your Door

Feet On The Go

Feet On The Go, a specialized nursing foot care service in the Kitchener-Waterloo area, needed a website that would effectively communicate their services while being accessible to their primary clientele, including seniors. I developed a website that combines essential information with a user-friendly design, ensuring that visitors can easily find the care they need.

Year

2025

Services

Digital Brand Refresh
Information Architecture
UX & UI Design
Copywriting
Development
Search Engine Optimization
Web Hosting

Client Type

Small Business

Technology

Google Analytics
Svelte + SvelteKit

Development

Optimized to The Nines

The Feet On The Go website was developed with a focus on performance and search engine optimization. By implementing cutting-edge web technologies and best practices, we achieved lightning-fast page load speeds that ensure visitors can access information quickly and effortlessly. This speed not only enhances user experience but also contributes to improved search engine rankings.

The site’s robust SEO foundation includes optimized meta tags, structured data, and content that aligns with relevant keywords in the foot care industry. This careful optimization ensures that Feet On The Go appears prominently in search results, making it easier for potential clients to discover their services. The combination of speed and SEO creates a powerful online presence that drives organic traffic and supports the business’s growth.

Information Architecture

Simple and Accessible

The Feet On The Go website features a thoughtfully crafted information architecture that guides visitors effortlessly through the site. The intuitive navigation structure ensures that essential information about foot care services is just a click away, eliminating confusion and frustration. By organizing content in a logical hierarchy, the website allows visitors to quickly find what they’re looking for, whether it’s service details, pricing, or contact information.

The streamlined menu and strategic placement of call-to-action buttons create clear pathways for users to follow, reducing cognitive load and enhancing the overall user experience. This careful attention to information flow is particularly beneficial for senior clients who may be less familiar with navigating websites. The result is a seamless journey from initial visit to service inquiry, supporting Feet On The Go’s mission to provide accessible foot care services.

Testimonial

I reached out to Matt to update a website for me after it had fallen several places on Google and it desperately needed some improvements. Matt reviewed the site and recommended a complete website revamp with a focus on SEO improvements.

Matt created an amazing website and was incredibly helpful with explaining everything along the way. I couldn’t recommend him enough!

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Feet On The Go

Steps in the Right Direction

The Feet On The Go website exemplifies how thoughtful web design can effectively serve specialized healthcare providers and their clients. With lightning-fast page load speeds and robust SEO optimization, the site ensures high visibility and an exceptional user experience. The intuitive information architecture guides visitors effortlessly through the content, making it particularly accessible for seniors and those less familiar with digital navigation. This combination of speed, findability, and ease of use creates a digital presence that perfectly aligns with Feet On The Go’s commitment to providing professional and approachable foot care services in the Kitchener-Waterloo area.