Hire Me5
Hire Me9

Effective modern e-commerce

Adrenalease

As seen on TV

Adrenalease is a company producing therapeutic posture-correcting apparel made in Canada. They needed a modern, professional redesign of their existing Shopify website. They sought a complete overhaul of their website to modernize their storefront and to incorporate cool custom features like a 3D visualizer and social proof to improve customer trust.

Year

2024

Services

  • Information Architecture
  • UX & UI Design
  • Development
  • E-Commerce Setup
  • Conversion Rate Optimization

Client Type

Small Business

Technology

  • Shopify
  • Google Analytics

Shopify Development

A 3D model visualizer

The Shopify development for Adrenalease included creating custom features to help their products stand out. A standout addition is the 3D model of their top-selling product on the home page, allowing users to move and zoom in on the model for a better view. Other custom sections were developed to ensure that every detail of the company’s vision was incorporated, making the site both visually appealing and highly functional.

Information Architecture

Creating customer trust

The information architecture of the Adrenalease website was designed to optimize conversions by building customer trust, and making it completely frictionless for customers to make purchases. The site highlights the company’s appearance on the TV show Dragon’s Den, displays logos of publications that have featured Adrenalease, and includes numerous positive customer reviews. These elements are custom-designed to grab user attention and lead them to the call-to actions. The focus on social proof creates a trustworthy and appealing environment for potential customers.

Optimized Checkout Flow

The Shopify difference

The Adrenalease website features an optimized checkout flow designed to boost user confidence and increase conversions. Engaging elements like a spin-the-wheel discount game offer fun incentives, while a wishlist and abandoned cart feature help keep potential purchases top of mind. These additions make the buying process smoother and more enticing, encouraging users to complete their purchases.

Testimonial

-

Adrenalease

Wrapping up

Adrenalease, a Canadian company producing therapeutic posture-correcting apparel, needed a Shopify website redesign to incorporate custom features and enhance customer trust. The new site includes a 3D model of their top-selling product and custom sections to capture the company’s vision. Social proof elements, such as their appearance on Dragon’s Den and positive customer reviews, build trust. An optimized checkout flow with a spin-the-wheel discount game, wishlist, and abandoned cart features further boosts user confidence. The client was thrilled with the final product, which enhances their web presence and drives business growth.

Back to My Work